superguru
MenuClose menu

Cruelty Free Super vs Perpetual WealthFocus

Compare what each fund offers, then choose investment options to put their published costs and returns side by side.

By SuperGuru Group · Research checked 11 September 2026 · Historical APRA figures to 30 June 2026

Cruelty Free Super

Retail fund brand

Cruelty Free Super gives animal-welfare concerns a central role in its ethical approach. It replaced its single Growth option with three choices in 2024.

Membership

Public membership is available under the current product documents.

Perpetual WealthFocus

Retail fund

WealthFocus Super is a personal super product offering managed investments from Perpetual and other investment managers.

Membership

Designed for employees and self-employed people, with regular or one-off contributions subject to contribution rules.

Compare fees and investment returns

Choose the actual investment pathway for each account. For lifecycle products, select the named stage relevant to you. No stage is selected automatically.

Choose an investment option to see the figures

The costs and returns belong to the selected product, option or lifecycle stage.

Source: APRA Comprehensive Product Performance Package 2026, published 28 August 2026. Fees reflect the reporting year to 30 June 2026, are net of tax, use standard arrangements and exclude member-activity fees. Dollar figures are rounded. They are not a current quote. Check the latest PDS for changes, insurance premiums and any separately charged advice.

Returns are annualised historical results. Different return bases, risk levels and periods cannot be treated as interchangeable. MySuper net returns use a $50,000 representative balance even when you change the fee balance. A lifecycle stage return does not track a person moving between stages. Missing figures mean not reported, not zero. Past returns do not predict future returns. Read our method and APRA's definitions.

How the products differ

Cruelty Free Super and Perpetual WealthFocus: product features and conditions
What to compareCruelty Free SuperPerpetual WealthFocus
Membership and access

Public membership is available under the current product documents.

Sources123

Designed for employees and self-employed people, with regular or one-off contributions subject to contribution rules.

Sources123
Accounts and products

Cruelty Free Super accumulation.

Sources123

WealthFocus Super Plan and pension products.

Sources123
Investment choices

The current choices are Cruelty Free Australian Shares, Cruelty Free International Shares and Cash. Members select their own mix; these are not three diversified balanced portfolios.

Sources123

Members can select managed funds across different asset classes and managers. Use the super investment menu because other WealthFocus investment products have different tax and product structures.

Sources123
Insurance

AIA provides insurance. The FAQ says a transfer of existing insurance generally needs to be completed within 30 days of leaving the other fund.

Sources123

Optional insurance is available within super. The current insurance disclosure sets eligibility, cover and cost.

Sources123
Retirement income

The reviewed FAQ explains retirement withdrawals but does not establish a dedicated pension product. Check the income-stream pathway before retirement.

Sources123

A pension account allows members to choose the amount and frequency of payments within the account rules.

Sources123
Advice and support

Member services provide product support; personal advice needs a qualified adviser.

Sources123

Consider the product with an adviser if selecting and maintaining several managed funds; clarify any advice fee separately.

Sources123
Fee details to check

Use the current PDS and reference guide for the chosen option, including administration, investment and insurance costs.

Sources123

Use the WealthFocus Super PDS and investment menu. Include administration and underlying manager charges, plus any advice and insurance costs.

Sources123
Comparing investment performance

Read option inception and change dates; the pre-2024 single-option record is not the same record as every current option.

Sources123

Compare the exact super option and its fee basis. Returns from a WealthFocus investment fund outside super may have different tax treatment.

Sources123

THE SUPERGURU VIEW

Our take on Cruelty Free Super

Editorial assessment

A candidate for people whose animal-welfare requirements are not met by a mainstream fund's screening policy.

What deserves a closer look

  • Ethical screens apply to the share options, not the Cash option. A shares-only allocation has different risk from a diversified balanced fund.
  • Confirm insurance-transfer acceptance before closing existing cover.

Sources123

Based on the cited product features. These are general reasons to investigate the fund, not a personal recommendation. Supporting sources.

THE SUPERGURU VIEW

Our take on Perpetual WealthFocus

Editorial assessment

A candidate for members who want to select managed investments and have a clear reason for the managers they choose.

What deserves a closer look

  • WealthFocus is a family of products; tax features on investment accounts do not automatically apply to super.
  • Several funds holding similar assets may provide less diversification than their number suggests.

Sources123

Based on the cited product features. These are general reasons to investigate the fund, not a personal recommendation. Supporting sources.

Before choosing between Cruelty Free Super and Perpetual WealthFocus

Use the membership rules to establish which accounts are available to you. Then compare the total price of the investment option and cover you need. A lower fee or higher historical return alone does not tell you which fund is suitable.

Ask both funds to confirm insurance acceptance, exclusions, waiting periods and whether cover would change when you leave your employer. Obtain advice before giving up a defined benefit or an insurance policy you may not be able to replace. ASIC Moneysmart explains the comparison checks.

Read the full Cruelty Free Super profile · Read the full Perpetual WealthFocus profile · Choose another comparison

Sources for Cruelty Free Super

Checked 2026-09-11. Documents and product terms can change after this date.

  1. Current product and trustee
  2. FAQs and insurance
  3. Current investment choices and screening scope

Sources for Perpetual WealthFocus

Checked 2026-09-11. Documents and product terms can change after this date.

  1. WealthFocus product range
  2. Super and retirement account features
  3. Underlying holdings